Multi-Award-Winning Executive and Career Coach, Educator, and Author of The Success Trap
You got the right books, podcasts, and leadership and career skills trainings but you're still not sure what to do next or where to start?
Time for the Alternative to Conventional Career and Leadership Coaching
Are you done with distractions and the endless treadmill to nowhere?
I'll guide you to meet your reality as it is, engage with it in new ways and co-create what seems impossible to you.
Amina's coaching will take you on a liberation journey.
Systemic Lens. Scientific Mind. Spiritual Depth.
Your path to liberation and unlocking your true career potential will begin when you:
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Take a step back and start doing the inner (new mindset) and outer (new strategy) work with a guide whose been there.
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Embrace a proven process to break free of the confusion and overwhelm.
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Consistently take powerful action in a new direction that lights you up.
Join 150+ high achievers and game changers who have experienced this process to rise into their leadership and impact
Results other clients have achieved that you can achieve too with my proven approach:
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Radical reinvention (role exit and starting consulting business)
Transformed their career by leaving highly successful jobs in large organisations and created their independent consulting or coaching businesses working with prestigious and service-oriented clients like the WHO or governments on sustainable food policy.
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Promotions and dream roles
Succeeded at interviews for dream jobs, been promoted or amplified their leadership including creating success for their organisation with less stress and more joy.
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Happier at work and repaired relationships
Repaired relationship breakdowns with family and colleagues by rebalancing how they invest their energy and time.
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Optimised performance and reduced work pressure
Reduced work pressure by streamlining their portfolio of businesses as entrepreneurs and created new deals including high profile million dollar contracts.
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Work-life balance and resolved career crises
Resolved career crises by improving boundaries, prioritising physical and mental wellbeing including unprecedented weight loss, dropping alcohol consumption, alleviating anxiety, better sleep.
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Greater influence and impact by navigating organisational politics
Navigated organisational politics and successfully negotiated new roles or job sharing for better work-life balance within or beyond the organisation.
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Transitioned out of a corporate role and into public service
Transitioned from a corporate role to medicine OR from medicine to location independent, private practice and coaching that allows for travel, family time and fun!
Eleni,
VP Digital Marketing and Founder
Amina helped me move to a global company in an exciting new role after feeling stuck. I also got two big passion projects off the ground - the Kimolian Academy and Anthea Retreats and within two years had transitioned into full time social entrepreneurship. I feel energised, inspired and in flow again. What seemed impossible is happening effortlessly.
Dr. Arup Paul,
COO CMO AXA PPP
In a short space of time Amina helped improve my ability to air difficult opinions and provide feedback- improving my perception of ‘control’ at work. I increased in confidence. I was also embarrassed to ask for help. However, Amina’s ability to create a safe space and give clear/ direct feedback to my own thoughts has been hugely positive for me.
THE ALTERNATIVE TO CONVENTIONAL CAREER AND LEADERSHIP COACHING.
Coaching unfolds through both profound and gradual insights at the level of identity and awareness that lead to new actions. But most coaches simply give clever advice and tools. If you're stuck, it's time to go deeper.
This process is not always linear but occurs in Creative Cycles of Change (which you can read more about in the book chapter here).
Take your first step by completing the coaching questionnaire when you book an Exploratory Coaching Conversation.
How does it work?
I'll guide you to meet your reality as it is, engage with it in new ways and co-create what seems impossible to you.
Three Principles and Six Practices
I use a Coaching Ontology of Liberation (COOL) method based on scientifically proven psychological interventions, deep mindfulness and systemic understanding to create a highly tailored coaching process for you.
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Presence: Meeting your reality as it is with new eyes
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Power: Engaging with reality in new ways through new choices
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Possibility: Co-creating what seems impossible with new strategies
Relax
Relax and reduce stress through learn simple and effective tools to make space for yourself including any challenging experiences.​
2. The coaching format:
Enjoy your coaching session wherever you are.
Coaching is a project focused on YOU to support you in creating what you want in your career and life. For most people who are busy, self-driven individuals the following format works:
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Location-independent, virtual 60-minute coaching sessions every two weeks
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Reflective and practical assignments to work on between sessions
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Virtually unlimited access to support between sessions by email and short calls ​
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Reading recommendations, tools and resources that are evidence-informed and awareness-based
3. Your investment:
Coaching is an investment of your time, energy and resources in yourself. It can feel strange or extravagant to invest in support for yourself, as we live in a culture that idolises lone superheroes and values material goods rather than reflection, self-care and being present in the moment.
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Happily, coaching is a carbon neutral investment and contributes to a mentally healthy and thriving society. It's one of the best Returns on Investment you can make and is increasingly recognised by leaders and progressive organisations.
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Your investment in this coaching process ranges from £3,500 to £35,000 depending on which option you choose. We'll clarify which might be best for you in the Exploratory Coaching Conversation.
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* Sometimes, I will create a different format to suit your needs. If you have questions about this, please, get in touch.
Options for working together :
Redefine Success
3 months
Define the future you never imagined possible in your career, business and life. Go beyond cultural expectations of work and lifestyle and contribute to societal evolution through the work you're truly called to do. This includes clarifying your vision, mission and values to realign your career or life.
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(£4,200)
Upgrade Your World
6 months
Dive deep into the limiting beliefs and narratives that are holding you back in work and life (your mindset). Start to transform long-term situations and relationships, recover a sense of freedom and test your creative powers. By upgrading your mindset, you upgrade your world. You're welcome to start with 3-months.
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(£8,100)
Expand Your Impact
12 months
Take sustained action on the vision of the future that you've defined, reach momentum on the new trajectory that you've created. Start to expand your results beyond your original vision and consolidate your ability to co-create whatever you want in life.
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(£15,000)
Life Unlimited
12 months
Virtually unlimited coaching programme to help you fully embrace the greatest possibilities of your life including both your personal and professional dreams. Creating the impossible becomes a way of living that feels infinite and exciting. This is a 12 month commitment that includes twice yearly deep dives (New Year and mid-year) an annual personalised birthday adventure or 1:1 retreat and the highest level of coaching support (virtually unlimited access). This will exponentially amplify your growth and fulfilment and massively upgrade your approach to life, for the rest of your life.
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(£35,000)
Finally, Why can you trust me?
Hi, I'm Amina
(my name means trustworthy!)
Over a 15+ year career as a doctor, scientist and population health expert specialised in social psychology and behaviour change, I’ve worked in hospitals, delivered babies in a war zone, and advised the United Nations on Climate Change. In 2016, I created my own coaching and advisory practice, replaced my full time doctor's income and have spent 1000+ hours serving talented professionals and visionary leaders like you, who are committed to creating the career, life and impact they truly want. The journey is not always easy but it's worth it.
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For more on my journey and qualifications see the About me page.
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If you'd value learning from real-life experience, hard-won self-awareness and a scientifically rigorous approach (avoiding mistakes I've made trying to create a meaningful career and better world), this could be the coaching process for you.
Laura,
GP Partner at Award Winning medical practice, Author, Speaker
​I was working so fast I had no time to consolidate my ideas. Amina helped me create time to reflect on my plans and make value-based decisions and a clearer vision of my future. Eventually, I realised I could "just do it!' and reduced my work week by a day to finally focus on my book and new plans.
