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Multi-Award-Winning Executive and Career Coach, Educator, and Author of The Success Trap
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Amina sends out short, free letters on how to create a fulfilling and liberated career plus the latest updates on opportunities to work with her. You can check out past editions below.
Amina Aitsi-Selmi
Apr 23, 20233 min read
Caged with calories to burn and nowhere to exercise: managing diet and exercise in lockdown. [Wise
Caged with calories to burn and nowhere to exercise: managing diet and exercise in lockdown. A healthy diet and exercise can be a bit of...
Amina Aitsi-Selmi
Apr 23, 20233 min read
How to give (and receive) a virtual hug [Wise Wednesdays]
“I just need a hug right now”. It’s hard enough to ask for one of those under normal circumstances, especially if you’re a strong and...
Amina Aitsi-Selmi
Apr 23, 20234 min read
3 signs you’re ready for the big pivot [Wise Wednesdays]
The best way to predict the future is to create it. If you're wondering what to do with yourself in these times, the answer is simple:...
Amina Aitsi-Selmi
Apr 23, 20233 min read
The Big Pivot: a powerful lockdown mindset? [Wise Wednesdays]
If you live on Planet Earth, then you’ve probably become very aware of the need for the drastic reorganisation that our societies are...
Amina Aitsi-Selmi
Apr 23, 20233 min read
Can a "guru" help you deal with uncertainty? [Wise Wednesdays]
Coronavirus is playing on most people’s nerves at the moment. The more it spreads the greater the fear, the greater the fear, the more...
Amina Aitsi-Selmi
Apr 23, 20232 min read
Should I leave my job? [Wise Wednesdays]
Whether to leave your job is a big question. And it isn’t. Changing careers is becoming increasingly common, let alone changing jobs....
Amina Aitsi-Selmi
Apr 23, 20236 min read
Why no one will ever understand you. And that’s OK. [Wise Wednesdays]
Persuasion and influence seem to be a big deal at the moment. Gone are the days of command-and-control in the VUCA (Volatile, Uncertain,...
Amina Aitsi-Selmi
Apr 23, 20233 min read
Why goals are useless for innovative thinking [Wise Wednesdays]
If you’ve ever gotten caught in procrastination, you’ll know that having a goal is not enough to get things done. In my experience, when...
Amina Aitsi-Selmi
Apr 23, 20232 min read
Beyond fear of failure: 4 entrepreneur demons [Wise Wednesdays]
I had a coaching conversation with a high achieving doctor recently. She wanted to grow a social enterprise helping young people to gain...
Amina Aitsi-Selmi
Apr 23, 20233 min read
I always knew we would fail: a success story [Wise Wednesdays]
I once sang in a jazz ensemble. The drummer was going through a tough time and I was struck by something he said: when I play the drums I...
Amina Aitsi-Selmi
Apr 23, 20233 min read
The job, the bills and the cardboard box: stop looking for your purpose and try these 2 things inste
About a billion people are unfulfilled at work. According to Gallup’s Global State of the Workplace survey, 85% of employees are “not...
Amina Aitsi-Selmi
Apr 23, 20232 min read
Post-holiday joy: why January is a reason to chin up [Wise Wednesdays]
Over a decade ago, an article titled “festive medical myths” was published in the British Medical Journal. It listed misconceptions such...
Amina Aitsi-Selmi
Apr 23, 20231 min read
A time to let go [Wise Wednesdays]
It was spring/summer 2014 when I found myself in tears on a park bench outside the building where I worked. I think it was the first time...
Amina Aitsi-Selmi
Apr 23, 20235 min read
3 reasons goal-setting sucks in the 21st century and 4 tips [Wise Wednesdays]
Think about some of the best moments or opportunities of your life or career: chances are there was an element of spontaneity and...
Amina Aitsi-Selmi
Apr 23, 20233 min read
Do you need more qualifications to be a leader? [Wise Wednesdays]
This question came up on the last webinar as well as on a leadership training I did for a group of bright dentists specialising in...
Amina Aitsi-Selmi
Apr 23, 20233 min read
Why there’s no such thing as work-life balance and what to do about it [Wise Wednesdays]
I’ve never been inspired by the idea of work-life balance. It sounds like a false dichotomy and an arbitrary one. It’s the product of a...
Amina Aitsi-Selmi
Apr 23, 20234 min read
The birth and death of toxic work cultures [Wise Wednesdays]
November 1st, 1954 – Northern Algeria: Midnight: A gunshot is heard, followed by a series of attacks on military barracks. The Algerian...
Amina Aitsi-Selmi
Apr 23, 20233 min read
Feeling stuck? Stop trying to find your passion and step into the unknown [Wise Wednesdays]
Coaching case study: A bright young medical student comes to see you. He wants career advice because he’s in turmoil. He’s not sure he...
Amina Aitsi-Selmi
Apr 23, 20234 min read
The organic career: 10 principles for fewer goals and more flow [Wise Wednesdays]
This month, I was invited by an engagement and equity initiative of the Structural Engineers Association of Northern California to give a...
Amina Aitsi-Selmi
Apr 23, 20234 min read
The problem with the current mental health paradigm [Wise Wednesdays]
OK, it’s a long one. A lifetime’s worth of exploration in a page. The first time I met a psychotic patient, I was a medical student....
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