Multi-Award-Winning Executive and Career Coach, Educator, and Author of The Success Trap
You've done the leadership trainings and listened to the podcasts but you still don't feel confident enough to take a bold step?
You’ve achieved success and built a strong professional reputation, but something is missing. You wonder if it's time to push, pivot, or pause and there are no clear answers. So you just keep going...
Do you recognise any of these patterns?
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Overwhelm: Always busy, yet no time for yourself or your dreams.
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Perfectionism: Striving to get everything just right, paralysed by fear of mistakes.
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People-pleasing: Struggling to say no, taking on too much.
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Playing 'small': Editing yourself to conform instead of being bold and authentic.
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Emotional overload: Your emotions feel out of control or suppressed—except after your yoga, meditation, or a good therapy session.
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Guilt: You want to be more present in your relationships and vision, but you also feel guilty when you're not working full on.
You've achieved so much by other people's standards—but you still don't feel it's enough.
A piece is missing. But what?...
The Success Trap is when the situation looks good on the outside but there's no peace on the inside.
Some of the most powerful people feel powerless. They have success but not true freedom or fulfilment. And success without fulfilment isn't true success. I know it, my clients know it and I'm guessing that you know it too.
At its core, the success trap is fuelled by an endless need to prove yourself.
Breaking free of this approval dependence leads to clarity, joy and, aligned action again.
But the 4 challenges of liberating yourself from this trap and aligning with your deepest vision are:
1) Loneliness
2) Uncertainty
3) Lack of guidance
4) Lack of structure
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At The Sanctuary, you will be guided to shift from an EMPLOYEE-EXPERT mindset that seeks certainty and stays small to an ENTREPRENEUR-LEADER mindset that creates the world from sensing possibilities and taking aligned, liberating action.
You will be supported through the change by addressing the four challenges of liberation with:
1) Deep support from a small group of conscious high achievers on a liberation path,
2) Re-defining your relationship to uncertainty through Liberational Coaching,
3) Clear, evidence-based guidance for navigating uncertainty
4) Simple structure and strategies for career change and leadership impact that you can apply immediately.
Whether this season of your career takes you deeper into organisational work or out into entrepreneurship, you'll bring a liberation mindset to walking your true path and creating your unique impact in the Eco-Social Transition.
Hi, I'm Amina
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I’m a cross between a Tony Robbins and a Buddhist nun. My passion is Liberation in all its forms - psychological, spiritual, and material.
Over a 15+ year career as a clinical doctor, scientist, and public health specialist, I’ve worked in hospitals, delivered babies in a war zone, and helped develop global health and sustainability policy with the United Nations. In 2016, I founded my coaching and consulting practice, guiding high achievers and leaders from feeling stuck in their careers to bringing their unique gifts to solving the greatest challenges of our time.
In 2020, I published the award-winning book The Success Trap: Why Good People Stay in Jobs They Don’t Like and How to Break Free. In 2024, I was named Top 50 Women in Management winner in Education and Coaching, receiving the award at the House of Lords.
My Liberation Path is to provide wisdom and guidance to those who want more freedom and impact as Entrepreneur-Leaders in the eco-social transition by liberating themselves from the trap of old narratives and systems that no longer serve. I am twice certified as a coach including through Integral Coaching Canada, and have specialised training and extensive practice in transformational modalities including Mindfulness, Surrendered Leadership and Nonviolent Communication. I bring depth and breadth to coaching. I've invested generously in my own coaching, meditation practice, and liberation work with widely respected teachers and coaches. The Liberation paradigm I draw from is rooted in the both the Buddhist Middle Way and Liberation Psychology.
My path has taken me from stressed hospital doctor to UN advisor and then independent coach to emerging and established leaders. If you want to learn from my journey and avoid the mistakes I made, join me at The Sanctuary.
Strengthen your roots at The Sanctuary and expand your wings as a Liberational Entrepreneur-Leader.
Co-Creating Sanctuary:
Throughout history, small numbers of humans gathered together in uncertain times to do the work of liberation–freeing themselves from dominant or inherited narratives that no longer serve, holding space for wisdom to emerge, and planting the seeds of a new future. They supported and challenged each other to transform their hearts and minds and become the liberational agents that the world needs.
How it works:
Evidence from McKinsey and others shows that leadership development programmes often fail because they are informational not transformational. These programmes do not go deep enough into the mental and material structures that prevent change. Many are based on old models of leadership that are authoritarian and linear.
The Sanctuary provides you with the most powerful, fit-for-purpose training, resources, and experiences with its focus on deeper work. It draws on time-tested liberation practices combined with practical tools for action so you can make your unique impact as a Liberational Entrepreneur-Leader addressing 21st century challenges.
Key areas of development at The Sanctuary
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#1: [Presence through cultivating attunement]: Developing calm, sensitivity to the subtle shifts and flows in yourself and your environment to guide wise action.
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#2: [Power through holding creative tension]: Learning to inhabit the contractions and paradoxes resulting from the gap between your current situation and your vision, without seeking to resolve them prematurely or abandoning your capacity for choice.
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#3: [Possibility through leaning into uncertainty]: Letting go of the need for predetermined outcomes or guaranteed methods, and remaining open to emergent possibilities so you can create liberational pathways to new worlds.
There are six key practices to take you on this journey:
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Relax: Rest in your calm, still core.
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Reflect: Ask powerful questions to expand awareness.
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Release: Let go of limiting patterns and fears that hold you back.
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Reconnect: Articulate your new vision, values, voice, visibility pathway.
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Respond: Take easeful, inspired, timely, energy-efficient and effective action.
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Receive: Cultivate patience, gratitude and openness to abundance.
Each Sanctuary session will support you in embodying these principles through teaching, awareness practices, group dialogue, spotlight coaching, and practical experiments. You’ll be guided by expert coaching and the wisdom of fellow journeyers, creating a powerful container for your fullest liberation.
You'll deepen your calm awareness while expanding your sense of possibility and taking wise action aligned with your new vision.
Your life is the 'agenda'.
No matter whether you're redefining your career, uplevelling your leadership, or exploring new possibilities beyond a conventional career path, you will be guided at The Sanctuary.
The 3 areas of liberation we'll be focusing on:
1) YOU (Presence)
First, you'll reconnect with who you really are beyond titles, roles, or status. You'll develop your own practices for awareness, reflection, inner-certainty and presence so you spend less time in stressful mental states and more time feeling powerful, energised, and free - ready for aligned action,
2) YOUR CAREER AND LIFE GEOMETRY (Power)
Next you'll clarify your 4Vs - vision, values, voice, and visibility pathway. You'll gain clarity by releasing limiting beliefs around money, time, energy, and boundaries. so you can expand capacity to navigate complexity as an Entrepreneur-Leader . This will help you redesign your career and life geometry in a short period of time and become more masterful at deciphering the wisdom of uncertainty, identifying your sphere of influence and impact, and trusting your unique path in the Great Symphony of Life.
3) YOUR LIBERATION PROJECT [Possibility):
Finally, joy and wise action. Google made Passion Projects popular. But they can feel too limited or demanding. At The Sanctuary, you'll create a Liberation Project, choosing an area where you have felt trapped or stuck and where you're ready to experiment with new possibilities. You'll be guided in designing your experiment and sensing your next step whether it's a career move, leadership uplevel, or expanding into entrepreneurship.
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Sanctuary Makers
Join a 10-person group of successful leaders and professionals co-creating a space to take a step back, dive deeper and create the world they want to live (without sacrificing their health, relationships, or financial needs).
Participants have included:
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a professor of medicine and chief in a large hospital
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a vice president in a well-known digital company
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a head of communications in a global bank
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an occupational physician and president of a national professional body
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the public health advisor for a famous humanitarian agency
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a head of programme at the World Health Organisation - Europe HQ
Whether you're a stressed executive or busy expert, the Sanctuary will help you resource yourself and explore a deeper level of fulfilment so you can take easeful action towards the career and life you truly want.
Dr. Ebere Okereke MD PhD (Sanctuary Member 2022)
Global Health Expert and Chief Programme Officer, Reaching the Last Mile
Having this clarity is so liberating! I have a job lined up now which I will start in a few weeks. It will take me on a new work adventure and will be a nice way to end my contribution to global health. I hope you find your truth as you explore life. Thank you, Amina for helping me reach this clarity and to not just be content but excited by it.
Claudia,
Organisational Specialist and Coach, HSBC
Trust your intuition. If you're drawn to this programme, go for it. Amina is highly competent, very professional, and able to create a unique space. I am very experienced in working with coaches and am trained as one myself - and I have seldomly experienced such respectful and effective work
Dr Olaa Mohamed-Ahmed,
Consultant in Public Health.
My time in the group has been nothing short of life-changing. I joined with some specific skills I wanted to achieve and quickly found so much more - purpose, vision and most importantly, joy. Amina is a phenomenal coach. She selected a wonderful group, and supported, counselled and guided us throughout.
Eleni Lialiamou.
VP, Digital Products. CEO and Founder of The Kimolian Academy.
"Go for it! It's certainly the greatest gift I gave myself over the past 10 years. I believe it has made the greatest impact in my career. My daily life has changed. I am doing less yet what seemed impossible is happening effortlessly.
Louanne,
Finance Director to Start Ups and SMEs
I am embracing more guilt-free self-care, space and fun. Most importantly, I feel so much more present and aware. What makes the group and Amina unique is her mindful way of simultaneously helping you create space and challenge yourself.
Ula Caroto,
Transformational Coach and Consultant, formerly UBS Client Advisor.
Life felt like an uphill struggle with self-doubt and perfectionism constantly weighing me down. Amina's exceptional ability to help me slow down, be present and address root patterns enabled me to accelerate my journey to independence. I have more confidence, energy and time for my passions - I even started playing bass guitar!
Muna,
Product specialist and doctor-in-training
I was facing one of the biggest decisions of my life when starting the group programme. Amina helped me to leave my corporate job and successfully apply for medical school in my forties! Her approach, tools and presence allow for amazing things to happen.
Frequently Asked Questions
Kerrie Gemmill
CEO, ScoutsCymru, UK.
Before I started working with Amina I was in a pretty difficult place, burnt out, physically and mentally, after an extended period of many challenges which ended with me being asked to lead the closure of the company I worked for. I was exhausted, questioned my leadership capabilities and could not see a clear path forward. Amina's ability to understand and get to the heart of the struggle is astonishing. Her coaching and sessions with her Sanctuary Group nourished my confidence and helped me become the leader I know I am capable of being. I've just started an exciting new Director role that aligns with my values and life.
Frequently Asked Questions
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More Sanctuary Journeys:
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Dr. Amber launched her own innovative mental health clinic alongside her NHS career while cultivating clarity and balance, and eventually welcoming a new child.
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Dr. Joy slowed down to focus on her health and well-being, eventually securing the largest grant yet for her global programme at the UN.
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Eleni left a 10-year corporate career, reignited her passion for sustainability, and founded her own leadership academy for sustainable entrepreneurship.
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Dr. Jo, a cardiologist at a renowned international hospital, overcame imposter syndrome, set stronger work boundaries, and launched a collaborative course that has grown into an international success, running multiple cohorts.
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Dr. Vanita, a gold-medallist for her medical specialist exams, took a mini-sabbatical, welcomed two children, and shifted to part-time work, allowing space to write and spend time with family.
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Deb, a brilliant policy advisor with experience in 25+ countries, learned to prioritise her self-care and was invited into a new leadership role with more autonomy.
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Paola, an ecological conservationist featured in National Geographic and the New York Times, left her director role to launch a community-based initiative and consultancy, securing values-aligned new contracts.
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Dr. Sally, a prominent Occupational Health Physician, put her wellbeing at the forefront, stepping into a new role with more support and alignment with her values.
A season of liberation begins.
Will you join us?
WHAT'S INCLUDED IN YOUR SANCTUARY EXPERIENCE
Joining The Sanctuary is a liberation experience unlike conventional coaching and training. It's a commitment to discovering your bigger vision, uncovering blindspots, and stepping into your unique path through deep work in community. It’s a courageous step towards aligning your influence, impact, and income with your deeper purpose in the Eco-Social Transition.
By saying yes, you’re opening yourself to the guidance, connection, and the right amount of challenge to discover your next chapter and rise to a new level as a Liberational Entrepreneur-Leader.
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When you join The Sanctuary, you’ll gain access to:
1) Bonus Pre-Sessions (December, January and February): Begin your reset immediately with monthly sessions to Relax, Reflect, and Release before the mastermind officially starts on March 12th.
2) Bi-Monthly Live Sessions: Every two weeks, dive deep into your dreams and possibilities with tailored support and shared wisdom from a group navigating their own liberational path as Entrepreneur-Leaders.
3) Ongoing Support: Stay connected between sessions with group accountability, celebration, and a private messaging channel for meaningful connections.
4) A Courageous Community: Join like-minded visionaries committed to discovery and transformational change.
5) Resources for Growth: Access session recordings, tools, and reflection prompts to catalyse action.
6) Optional 1:1 Coaching: Receive personalised monthly coaching at an exclusive rate for deeper support.
IN SUMMARY:
Sign up today and start your journey with bonus monthly pre-sessions before the full mastermind begins in March.
What You’ll Receive:
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Expert-led Liberational Coaching (Valued at £3,000)
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Liberation Entrepreneur-Leader Mastermind (Valued at £2,200)
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Personalised Tools & Practices (Valued at £1,000)
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Mental Wellbeing Benefits of a Retreat (Valued at £1,500)
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Early Sign-Up Bonus Pre-Sessions (Valued at £1,000)
Total Value: £8,500
Your Investment Today: £2,222
OR 2 x £1,111
(Relaunch Price. Full Price: £3,500)
* 6 months of 1:1 coaching with me costs £8,100. By joining The Sanctuary, you’ll gain the benefits of a powerful group space and transformative community for a fraction of that investment.
** Spaces are limited to 10 to keep the group small and intimate.
Frequently Asked Questions
When do we start and how often do we meet?
We start officially on March 12th and then every two weeks on Wednesdays (Mar 26th; Apr 9th; Apr 23rd; May 7th; May 21st, Jun 4th, Jun 18th). The calls are 90mins to 2 hours depending on the size of the group. The Bonus pre-calls are Dec 19th in 2024, and Jan 22nd, and Feb 26th on 2025. All calls are at 6pm UK/1pm EST.
How many people will be in the group?
A maximum of 10 participants.
Can I reclaim the fee from my organisation?
Other members have put this towards their career development and leadership training and reclaimed it from their employers or company expenses. You can receive proof of payment and attendance on request.
Will there be a lot of homework?
This isn't about doing more but about showing up in new ways in the world, as well as trying small, bold and fun experiments outside your comfort zone. Any coaching assignments will be based on what emerges from the conversations we have and that you choose to engage with.
What do I need to know in advance and do I need previous coaching experience?
Previous experience in personal development or mindfulness is helpful but all you need is openness to new experiences and perspectives as well as self-responsibility.
If I miss a group call, will I be able to catch up?
Yes, you’ll have access to recordings and you can have any questions answered in between calls in the group messaging channel. You'll have direct contact with me throughout the programme. I've got your back!
How much time will I need outside the set calls?
You get what you put in. Change requires an investment of time and energy. You'll need 15-30 minutes a day of reflection time (e.g. through journalling or meditation). Taking time to participate in the group between calls will pay off exponentially. And taking action in a new direction can take no time at all - just a moment of courage!
Will I get 1:1 coaching too?
You'll get a chance for direct coaching in the group calls. You also have access to monthly 1:1 private coaching as an option. As soon as you sign up, you can attend the exclusive monthly Bonus Pre-Calls with Amina starting December 19th, until the official kick off in March.
